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Your IndiaMART Leads Now Land Straight in Waplify

Every enquiry you get on IndiaMART can now become a Waplify contact automatically — no copying, no spreadsheets, no waiting. Connect it once, and new leads show up ready to message.

Connect once, capture forever​

Go to Settings → Connectors, pick IndiaMART, and connect your account. From that moment on, every new enquiry arrives in Waplify on its own — usually within seconds of the buyer submitting it.

Each lead becomes a proper contact, not just a row of text:

  • Name is split correctly into first and last name, so your {{first_name}} greetings read naturally instead of "Hi Rajesh Kumar Sharma".
  • Phone, email, and company are filled in and validated — bad emails are skipped rather than saved as junk.
  • The buyer's address is saved on the contact, so you know where they're based before you reply.
  • What they asked about — the product or enquiry detail — is stored too, so your first message can actually mention it.

Decide where each field goes​

Not every business wants the same lead detail in the same place. During setup you get a field mapping screen where you choose what lands where.

  • Map an IndiaMART field onto a standard contact field (email, company, address) or onto any of your own custom fields.
  • Each field has a short description and tooltip, so you're not guessing what "Sender Mobile Alt" means.
  • Need a custom field that doesn't exist yet? Waplify creates it for you as part of connecting, so you don't have to set it up first.

Reply the moment a lead arrives​

The real win is what happens next. Because IndiaMART leads become normal contacts, everything else in Waplify picks them up automatically:

  • Start a flow with the contact created trigger to send an instant WhatsApp welcome — while the buyer is still shopping around.
  • Add the same trigger with a condition (for example, only leads for a particular product) so different enquiries get different replies.
  • Enrol them in a sequence to follow up over the next few days without lifting a finger.

Responding within minutes instead of hours is usually the difference between winning the enquiry and losing it to the next supplier on the list.

Good to know​

  • Leads only flow in — Waplify never changes anything on your IndiaMART account.
  • Duplicate enquiries from the same buyer update the existing contact instead of creating a second one.
  • You can disconnect at any time from Settings → Connectors; contacts already captured stay in your account.

See Managing Contacts for what you can do with leads once they arrive.