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Creating Templates

What is Creating Templates?​

Message templates are the foundation of WhatsApp business messaging. Every campaign or automated message you send must use an approved template. You have two ways to create them — both end up on Meta for approval.

How to use it​

This is the easiest way — you fill in the template details right inside Waplify, and it submits everything to Meta for you.

  1. Go to the Templates page in Waplify
  2. Click Create Template
  1. Choose your template category:
    • Marketing — promotions, offers, updates, newsletters
    • Utility — order confirmations, shipping updates, reminders
    • Authentication — one-time passwords (OTP), login verification
  1. Enter a template name (use lowercase with underscores, e.g., welcome_offer)
  2. Select the language for your template
  3. Write your message body — this is the main content of your message
  4. Optionally add:
    • A header (text, image, video, or document)
    • A footer (small text at the bottom)
    • Buttons (quick reply, URL, phone number, or copy code)
  1. Add sample content if your template uses variables — Meta uses this to review your template
  2. Click Submit — Waplify will send your template to Meta for approval

Option 2: Create on Meta's website​

If you prefer, you can also create templates directly on Meta's website and then import them into Waplify.

  1. From the Templates page, click Create on Meta — this opens Meta's Template Manager in a new tab
  2. Create your template directly on Meta's platform
  3. After approval, come back to Waplify and click Sync Templates to import it

Syncing templates from Meta​

If you created templates directly on Meta's website, you need to sync them:

  1. Go to the Templates page in Waplify
  2. Click Sync Templates
  3. Your approved templates will appear in the list, ready to use in campaigns

Tips & best practices​

  • Name templates clearly — use descriptive names like order_confirmation or monthly_newsletter so your team can find them easily
  • Keep messages concise — WhatsApp is a messaging platform, not email. Short, clear messages work best
  • Include opt-out text in marketing templates (e.g., "Reply STOP to unsubscribe") — this is recommended by Meta and improves approval chances
  • Test your template by creating a small campaign to yourself before sending it to customers
  • Sync regularly — if you create or edit templates on Meta, click Sync in Waplify to keep them up to date

Frequently asked questions​

How long does template approval take?​

For verified businesses, approval usually takes a few hours. For new or unverified businesses, it can take up to 24 hours.

Why was my template rejected?​

Common reasons include: unclear purpose, missing opt-out for marketing messages, misleading content, or policy violations. Check Meta's rejection reason and resubmit with corrections.

Can I create templates directly in Waplify?​

Yes! Waplify lets you create templates directly from the Templates page. When you submit, Waplify sends it to Meta for approval on your behalf. You can also create templates on Meta's website and sync them back.

Can I edit an approved template?​

No. Approved templates cannot be edited. You need to create a new template with the changes and submit it for approval.

How many templates can I create?​

There is no strict limit on the number of templates you can create. However, Meta may have quality-based limits for new accounts.