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Carousel Templates

A carousel template is a special Marketing message that shows 2 to 10 swipeable cards in a single WhatsApp message. Each card has its own image or video, an optional line of text, and its own buttons.

Carousels are perfect for showing off several products, services, or offers at once — your customer simply swipes sideways to browse them, all without leaving the chat.

How to use it​

  1. Go to the Templates page in Waplify
  2. Click Create Template
  3. Under category, choose Marketing, then pick the Media carousel type
  1. Enter a template name (lowercase letters, numbers, and underscores only — for example, summer_collection)
  2. Choose the language for your template

Step 2: Write the message body​

The message body is the text that appears above the cards — it introduces the carousel.

  • Keep it short and friendly
  • You can add variables like {{1}} to personalize it (for example, the customer's name). You'll be asked for a sample value, which Meta uses during review.

Step 3: Choose the card media type​

Pick whether every card will use an image or a video as its header.

  • All cards in one carousel must use the same media type — you can't mix images and videos
  • Changing the media type after you've uploaded files will clear them

Step 4: Add your cards​

Click Add Card to build each card. A carousel needs between 2 and 10 cards.

For every card:

  1. Upload header media — an image (JPG or PNG, up to 5 MB) or a video (MP4, up to 16 MB)
  2. (Optional) Add card body text — a short description, up to 160 characters
  3. Add 1 or 2 buttons

You can reorder cards with the up and down arrows, or remove a card with the trash icon.

Step 5: Set up your buttons​

You set the button layout on Card 1, and Waplify applies the same layout to every other card. Your button choices are:

  • Quick Reply — a tap-to-respond button
  • Visit Website — opens a link
  • Call Phone — dials a phone number

Each card can have its own button text and link, but every card must have the same number and type of buttons.

Step 6: Submit for approval​

Click Submit. Waplify sends the carousel to Meta for review. Once it shows as Approved, you can use it in a campaign like any other template.

Tips & best practices​

  • Lead with your best card — most people only swipe through the first two or three, so put your strongest product or offer first.
  • Keep images consistent — use the same style, lighting, and shape across all cards so the carousel looks tidy.
  • Either all cards have body text, or none do — WhatsApp requires this so the cards line up at the same height.
  • Write short card text — 160 characters fills up fast. A product name and one benefit is usually enough.
  • Use the same button on every card — for example, a "Shop now" link on each — so the carousel feels predictable to tap through.
  • New to templates? Start with the Message Templates Overview and Creating Templates.

Frequently asked questions​

Between 2 and 10. You need at least 2 cards for it to be a carousel, and Meta allows a maximum of 10.

No. Every card must use the same media type — all images, or all videos. You choose this once, before adding cards.

No. Carousel templates cannot be edited once created — not even before approval. To make a change, create a new carousel template with the updates and submit that one.

Why do all cards need the same buttons?​

It's a WhatsApp requirement. Consistent buttons keep every card the same height so the carousel displays cleanly. You can still change each button's text and link from card to card.

Once the template is Approved, create a campaign and select your carousel template, just like any other template. See Creating Campaigns.

Carousel templates are always in the Marketing category. They can't be used for Utility or Authentication messages.