Waplify API — Complete Reference

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Setup

Item	Value
Base URL	`https://server.waplify.io`
Auth Header	`Authorization: Bearer wapl_your_api_key`
Content-Type	`application/json`
Rate Limit	100 requests/minute per API key
Phone Format	Country code + number, no `+` sign (e.g., `911234567890`)

1. Send Template Message

Send a WhatsApp message using an approved template. Works anytime (no 24-hour window restriction).

POST /api/v1/messages/send

Request:

{
  "template_name": "order_confirmation",
  "contact_phone": "911234567890",
  "contact_name": "John Doe",
  "body_data": {
    "1": "John",
    "2": "Premium Plan",
    "3": "99"
  },
  "header_data": {
    "1": "Daily Report"
  },
  "media_url": "https://example.com/image.png",
  "filename": "Report.pdf",
  "waba_phone_id": "123456789"
}

Field	Required	Description
`template_name`	Yes	Template name (case-sensitive)
`contact_phone`	Yes	With country code, no `+`
`contact_name`	No	Defaults to "User #random"
`body_data`	No	Template body variables (required if template has `{{1}}` etc.)
`header_data`	No	For TEXT header variables only
`media_url`	Conditional	Required if template has IMAGE/VIDEO/DOCUMENT header
`filename`	No	For document templates
`waba_phone_id`	No	Defaults to user's primary number

Response (200):

{
  "status": "success",
  "message": "Message sent successfully",
  "message_id": "wamid.HBgNOTE4MDMxMjM0NTY3OA==",
  "contact_id": "507f1f77bcf86cd799439012",
  "template_name": "order_confirmation",
  "timestamp": "2026-06-15T10:00:00Z"
}

Errors: 400 (missing variables, invalid phone, template not approved, media required), 401 (invalid API key), 404 (template not found), 429 (rate limit)

IMPORTANT — "success" means accepted, not delivered:

A "status": "success" response means WhatsApp has accepted the message — it does NOT mean it was delivered
Actual delivery status arrives later via webhooks: message.sent → message.delivered → message.read
If delivery fails, you receive a message.failed webhook
You MUST set up webhooks to track actual delivery

Notes:

Contact auto-created if phone number doesn't exist
Variables can be positional ("1", "2") or named ("name", "amount")
Media limits: Image 5MB (JPEG/PNG), Video 16MB (MP4), Document 100MB (PDF/DOC/DOCX/PPT/PPTX/TXT)

2. Send Free-Form Message

Send a text or media message without a template. Only works within 24-hour window (contact must have messaged you in last 24 hours).

POST /api/v1/messages/send-message

Request:

{
  "contact_phone": "911234567890",
  "contact_name": "John Doe",
  "message_type": "text",
  "message": "Hello! How can I help?",
  "media_url": "https://example.com/file.pdf",
  "caption": "Here is the document",
  "filename": "Report.pdf",
  "waba_phone_id": "123456789"
}

Field	Required	Description
`contact_phone`	Yes	With country code, no `+`
`contact_name`	No	Defaults to "User #random"
`message_type`	Yes	`text`, `image`, `video`, `audio`, or `document`
`message`	For text	Text message body (max 4,096 chars)
`media_url`	For media	Required for image/video/audio/document
`caption`	No	Caption for image/video/document
`filename`	No	For document type
`waba_phone_id`	No	Defaults to user's primary number
`buttons`	No	Interactive buttons object — `text` only. See below

Response (200):

{
  "status": "success",
  "message": "Message sent successfully",
  "message_id": "wamid.HBgNOTE4MDMxMjM0NTY3OA==",
  "contact_id": "507f1f77bcf86cd799439012",
  "message_type": "text",
  "timestamp": "2026-06-15T10:00:00Z"
}

Errors: 400 (invalid phone, missing message/media), 401 (invalid API key), 403 (24-hour window closed — use template endpoint instead), 429 (rate limit)

Note: 403 errors use detail field: {"detail": "Cannot send free-form message: ..."}

Media limits: Image 5MB (JPEG/PNG), Video 16MB (MP4), Audio 16MB (AAC/MP3/M4A/AMR/OGG), Document 100MB (PDF/DOC/DOCX/PPT/PPTX/TXT)

Interactive buttons: Add a buttons object to a text message — up to 3 reply buttons OR one website button (never both). Requires message_type: text, message ≤ 1,024 chars, and an open 24-hour window.

{
  "contact_phone": "911234567890",
  "message_type": "text",
  "message": "Did this answer your question?",
  "buttons": {
    "type": "reply",
    "reply_buttons": [
      { "id": "yes", "title": "Yes, thanks" },
      { "id": "no", "title": "No, I need help" }
    ]
  }
}

buttons.type: reply → reply_buttons[] of { id, title } (1–3 items; title ≤ 20 chars, unique). cta_url → url_button of { display_text, url } (display_text ≤ 20 chars; url must start with http(s)://).

3. List Templates

Get all WhatsApp message templates on the account (approved and otherwise).

GET /api/v1/templates/

Response (200):

{
  "status": "success",
  "templates": [
    {
      "id": "507f1f77bcf86cd799439012",
      "name": "order_confirmation",
      "category": "UTILITY",
      "language": "en_US",
      "status": "APPROVED",
      "header_format": "IMAGE",
      "body": "Hello {{1}}, your order {{2}} is confirmed for {{3}}.",
      "requires_media": true,
      "variable_count": 3,
      "parameter_format": "POSITIONAL",
      "is_carousel": false,
      "created_at": "2026-06-15T10:00:00Z"
    }
  ],
  "total": 1
}

Key fields per template: status (APPROVED/PENDING/REJECTED), header_format (NONE/TEXT/IMAGE/VIDEO/DOCUMENT/LOCATION), requires_media (true = need media_url), body (parse {{1}}/{{name}} for variables), parameter_format (POSITIONAL or NAMED), is_carousel (true = use carousel_data when sending), carousel_cards (card definitions), limited_time_offer + offer_code (LTO templates need expiration_time_ms when sending).

4. Create Template

Create a new text/media-header template and submit it to Meta. Use endpoint 5 for carousel templates.

POST /api/v1/templates/create

Request:

{
  "name": "order_update",
  "category": "UTILITY",
  "language": "en_US",
  "waba_phone_id": "123456789012345",
  "header": { "format": "TEXT", "text": "Order Update" },
  "media_url": "https://example.com/banner.jpg",
  "body": {
    "text": "Hello {{1}}, your order {{2}} has been shipped!",
    "examples": { "1": "John", "2": "ORD-12345" }
  },
  "footer": { "text": "Thank you" },
  "buttons": [
    { "type": "URL", "text": "Track", "url": "https://example.com/{{1}}", "url_example": "ORD-12345" },
    { "type": "QUICK_REPLY", "text": "Contact us" }
  ],
  "limited_time_offer": { "text": "Limited offer", "has_expiration": true },
  "offer_code": "FLASH40",
  "add_security_recommendation": false,
  "code_expiration_minutes": 10,
  "message_send_ttl_seconds": 3600
}

Field	Required	Description
`name`	Yes	Lowercase alphanumeric + underscores only
`category`	Yes	`MARKETING`, `UTILITY`, or `AUTHENTICATION`
`language`	No	Defaults to `en_US`
`waba_phone_id`	No	Target WABA phone ID. Falls back to the first number linked to your account.
`header`	No	`{ format, text?, text_example? }`. Formats: TEXT/IMAGE/VIDEO/DOCUMENT/LOCATION
`media_url`	Conditional	Required if header format is IMAGE/VIDEO/DOCUMENT — public URL, downloaded and uploaded to Meta
`body`	Conditional	Required for MARKETING/UTILITY. `{ text, examples? }`. Max 1024 chars.
`footer`	No	`{ text }` (max 60 chars, no variables)
`buttons`	No	Up to 10. Types: QUICK_REPLY (max 10), URL (max 2), PHONE_NUMBER (max 1), COPY_CODE (max 1), FLOW
`limited_time_offer`	No	MARKETING-only. Requires `offer_code` + COPY_CODE button at index 0, no footer, body ≤ 600 chars
`offer_code`	Conditional	Required for LTO templates (max 15 chars)
`add_security_recommendation`	No	AUTHENTICATION only — adds security text
`code_expiration_minutes`	No	AUTHENTICATION only (1–90)
`message_send_ttl_seconds`	No	TTL for messages sent with this template

Response (201):

{
  "status": "success",
  "message": "Template 'order_update' created and submitted for review",
  "template_id": "507f1f77bcf86cd799439012",
  "meta_template_id": "1234567890123456",
  "meta_status": "PENDING"
}

Constraints:

Cannot mix numbered ({{1}}) and named ({{name}}) variables in the same template
WhatsApp domains (whatsapp.com, wa.me) are rejected in URL buttons
Templates start as PENDING; call endpoint 6 (sync) or endpoint 3 (list) to refresh approval status

Errors: 422 (validation — name format, mixed variables, missing body), 400 (media download fail, duplicate name), 401 (invalid key), 429 (rate limit)

5. Create Carousel Template

Create a media-card carousel template (always MARKETING, 2–10 cards, same header format and button structure across cards).

POST /api/v1/templates/create-carousel

Request:

{
  "name": "product_showcase",
  "language": "en_US",
  "waba_phone_id": "123456789012345",
  "body": { "text": "Hi {{1}}, check out our top picks!", "examples": { "1": "John" } },
  "cards": [
    {
      "header_format": "IMAGE",
      "media_url": "https://example.com/product1.jpg",
      "body_text": "Product 1 - Amazing.",
      "buttons": [
        { "type": "URL", "text": "Shop", "url": "https://example.com/{{1}}", "url_example": "p1" },
        { "type": "QUICK_REPLY", "text": "More like this" }
      ]
    },
    {
      "header_format": "IMAGE",
      "media_url": "https://example.com/product2.jpg",
      "body_text": "Product 2 - Best seller.",
      "buttons": [
        { "type": "URL", "text": "Shop", "url": "https://example.com/{{1}}", "url_example": "p2" },
        { "type": "QUICK_REPLY", "text": "More like this" }
      ]
    }
  ],
  "message_send_ttl_seconds": 3600
}

Card rules: 2–10 cards; all cards must share the same header_format (IMAGE or VIDEO); all cards must have the same button types in the same order; either all or no cards carry body_text (max 160 chars each); each card needs 1–2 buttons.

Response (201): Same shape as Create Template (status, template_id, meta_template_id, meta_status).

6. Sync Templates with Meta

Pull the latest template state from Meta into Waplify. Creates missing templates locally, updates changed ones, removes deleted ones. Runs across every WABA phone linked to the account.

POST /api/v1/templates/sync

No request body.

Response (200):

{
  "status": "success",
  "message": "Template sync completed",
  "summary": {
    "total_meta_templates": 12,
    "synced": 12,
    "created": 1,
    "updated": 3,
    "skipped": 8,
    "deleted": 0
  }
}

Use after: creating a template (to pick up Meta's APPROVED/REJECTED decision), or editing templates in the Meta Business Manager.

7. Create Campaign

Create a WhatsApp campaign from a list of phone numbers using an approved template. Phone numbers are normalized + upserted as contacts automatically.

POST /api/v1/campaigns/

Request:

{
  "name": "Summer Sale Blast",
  "description": "Announce the summer sale",
  "template_name": "summer_sale_promo",
  "contacts": [
    { "phone": "911234567890", "name": "John Doe" },
    { "phone": "919876543210", "name": "Priya Singh" }
  ],
  "body_data": { "1": "Loyalty member", "2": "40%" },
  "header_data": { "1": "Summer" },
  "media_url": "https://example.com/banner.jpg",
  "filename": "promo.pdf",
  "waba_phone_id": "123456789012345",
  "scheduled_at": "2026-05-15T09:30:00Z",
  "scheduled_timezone": "Asia/Kolkata",
  "expiration_time_ms": 1209600000,
  "carousel_data": [
    { "media_url": "https://example.com/c1.jpg", "url_button_params": ["p1"], "button_payloads": ["more-like-this"] },
    { "media_url": "https://example.com/c2.jpg", "url_button_params": ["p2"], "button_payloads": ["more-like-this"] }
  ]
}

Field	Required	Description
`name`	Yes	Campaign name
`template_name`	Yes	Must be APPROVED and owned by the user
`contacts`	Yes	1–10,000 entries `{ phone, name? }`. Phones normalized + upserted.
`body_data`	No	Applied to every recipient (same format as Send Template)
`header_data`	No	TEXT-header variables
`media_url`	Conditional	Required if template has IMAGE/VIDEO/DOCUMENT header
`filename`	No	For DOCUMENT media
`waba_phone_id`	No	Falls back to template's, then user's first
`scheduled_at`	No	ISO 8601. Omit to create as `draft`.
`scheduled_timezone`	No	IANA string, e.g. `Asia/Kolkata`
`expiration_time_ms`	Conditional	Required for limited-time offer templates
`carousel_data`	Conditional	Required for carousel templates; one entry per card, in order

Response (200):

{
  "status": "success",
  "message": "Campaign created successfully",
  "campaign_id": "507f1f77bcf86cd799439060",
  "name": "Summer Sale Blast",
  "status_value": "draft",
  "total_contacts": 2,
  "invalid_phones": [],
  "timestamp": "2026-06-15T10:00:00Z"
}

status_value: draft (needs manual send) or scheduled (auto-sends at scheduled_at)
invalid_phones: phones that failed normalization and were skipped
Duplicate phones are deduplicated automatically

Not supported via this endpoint: ORDER_DETAILS and FLOW buttons; per-contact variable overrides (body_data is applied to every recipient).

Errors: 404 (template not found), 400 (template not APPROVED, missing body variables, media unreachable, no valid phones, LTO needs expiration_time_ms), 403 (no access to WABA phone), 429 (rate limit)

8. Send Campaign

Run prechecks on a draft campaign and queue it in the background worker. Asynchronous — returns immediately with a task ID.

POST /api/v1/campaigns/{campaign_id}/send

No body.

Response (202):

{
  "status": "accepted",
  "message": "Campaign send queued and will run in background",
  "campaign_id": "507f1f77bcf86cd799439060",
  "task_id": "f5a1f9d4-2c5c-4c9f-9d1b-3e2d1a1f9d4f",
  "timestamp": "2026-06-15T10:00:00Z"
}

When to call: only for draft campaigns. Scheduled campaigns auto-send at scheduled_at and don't need this endpoint.

Errors: 400 (invalid campaign_id, precheck failed — template no longer approved, insufficient credits, etc.), 404 (campaign not found), 429 (rate limit)

After queueing: track per-message delivery via webhooks (message.sent, message.delivered, message.read, message.failed) and aggregate stats via endpoint 9.

9. Campaign Stats

Return aggregate per-contact delivery stats for a campaign.

GET /api/v1/campaigns/{campaign_id}/stats

Response (200):

{
  "status": "success",
  "campaign_id": "507f1f77bcf86cd799439060",
  "name": "Summer Sale Blast",
  "campaign_status": "completed",
  "total_contacts": 2000,
  "sent_count": 1998,
  "delivered_count": 1932,
  "read_count": 1204,
  "clicked_count": 312,
  "failed_count": 2,
  "replied_count": 41,
  "success_count": 1998,
  "created_at": "2026-06-15T10:00:00Z",
  "scheduled_at": null,
  "started_at": "2026-06-15T10:05:00Z",
  "completed_at": "2026-06-15T10:45:00Z"
}

Field	Meaning
`campaign_status`	`draft`, `scheduled`, `running`, `completed`, `cancelled`, `failed`
`sent_count`	WhatsApp accepted the send
`delivered_count`	Reached the contact's phone
`read_count`	Contact opened the message
`clicked_count`	Contact clicked a URL / quick-reply button
`failed_count`	Send/delivery failed at any stage
`replied_count`	Contact sent a reply back
`success_count`	`total_contacts - failed_count`

Funnel: total_contacts → sent → delivered → read → clicked. Counters update continuously as the worker progresses.

Errors: 400 (invalid campaign_id), 404 (not found), 429 (rate limit)

10. List Contacts

GET /api/v1/contacts/?page=1&limit=20&search=john

Param	Default	Description
`page`	1	Page number
`limit`	20	Per page (max 100)
`search`	—	Search name, phone, or email

Response (200):

{
  "status": "success",
  "contacts": [
    {
      "id": "507f1f77bcf86cd799439012",
      "first_name": "John",
      "last_name": "Doe",
      "phone_number": "911234567890",
      "email": "john@example.com",
      "company": "Acme Corp",
      "tags": ["vip"],
      "opted_in": true,
      "source": "api",
      "created_at": "2026-06-15T10:00:00Z"
    }
  ],
  "total": 1,
  "page": 1,
  "limit": 20
}

11. Create Contact

POST /api/v1/contacts/

Request:

{
  "phone_number": "911234567890",
  "first_name": "John",
  "last_name": "Doe",
  "email": "john@example.com",
  "company": "Acme Corp",
  "tags": ["vip", "newsletter"]
}

Fields: phone_number (required), first_name (required), last_name (optional), email (optional), company (optional), tags (optional).

Response (201):

{
  "status": "success",
  "message": "Contact created successfully",
  "contact": { /* same fields as list response */ }
}

12. Get Contact

GET /api/v1/contacts/{contact_id}

Response (200): Same as create contact response.

13. Delete Contact

DELETE /api/v1/contacts/{contact_id}

Response (200):

{
  "status": "success",
  "message": "Contact deleted successfully",
  "contact_id": "507f1f77bcf86cd799439012"
}

Note: Soft delete — contact deactivated, not permanently removed.

14. List Groups

GET /api/v1/groups/?page=1&limit=20&search=vip

Response (200):

{
  "status": "success",
  "groups": [
    {
      "id": "507f1f77bcf86cd799439050",
      "name": "VIP Customers",
      "description": "High-value customers",
      "tags": ["vip"],
      "contact_count": 42,
      "created_at": "2026-06-15T10:00:00Z"
    }
  ],
  "total": 1,
  "page": 1,
  "limit": 20
}

15. Create Group

POST /api/v1/groups/

Request:

{
  "name": "VIP Customers",
  "description": "High-value customers",
  "tags": ["vip"],
  "contact_ids": ["507f1f77bcf86cd799439012"]
}

Fields: name (required, unique per account), description (optional), tags (optional), contact_ids (optional — add contacts immediately).

Response (201):

{
  "status": "success",
  "message": "Contact group created successfully",
  "group": { /* same fields as list response */ }
}

16. Get Group

GET /api/v1/groups/{group_id}

17. Delete Group

DELETE /api/v1/groups/{group_id}

Note: Contacts are NOT deleted — only removed from the group.

18. Add Contacts to Group

POST /api/v1/groups/{group_id}/contacts

Request:

{
  "contact_ids": ["507f1f77bcf86cd799439012", "507f1f77bcf86cd799439013"]
}

Response (200):

{
  "status": "success",
  "message": "2 contact(s) added to group",
  "group_id": "507f1f77bcf86cd799439050",
  "contact_ids": ["507f1f77bcf86cd799439012", "507f1f77bcf86cd799439013"]
}

Duplicates are silently skipped.

19. Remove Contacts from Group

DELETE /api/v1/groups/{group_id}/contacts

Request:

{
  "contact_ids": ["507f1f77bcf86cd799439012"]
}

Contacts are NOT deleted from your account — only removed from this group.

20. List Agents

List the team members you can assign conversations to. Returns each agent's user_id (used by endpoint 21).

GET /api/v1/agents/ (keep the trailing slash)

Param	Default	Description
`page`	1	Page number
`limit`	50	Per page (max 100)
`role`	—	Filter: `owner`, `admin`, `manager`, `agent`
`status`	`active`	Filter: `active` or `deactivated`
`search`	—	Match name or email

Response (200):

{
  "status": "success",
  "agents": [
    {
      "user_id": "665f1c2e8a1b2c3d4e5f6a7b",
      "full_name": "Priya Sharma",
      "email": "priya@acme.com",
      "role": "agent",
      "status": "active"
    }
  ],
  "total": 1,
  "page": 1,
  "limit": 50
}

Errors: 400 (invalid role/status, or no organisation on the key), 401 (invalid key), 429 (rate limit)

21. Assign Conversation

Assign or reassign the conversation behind a contact to an agent. Assignment belongs to the conversation (your WhatsApp number + the contact's phone), not the contact record.

POST /api/v1/conversations/{contact_phone}/assign

contact_phone is digits only, no +.

Request:

{
  "user_id": "665f1c2e8a1b2c3d4e5f6a7b",
  "note": "VIP lead from website form",
  "waba_phone_id": "123456789012345"
}

Field	Required	Description
`user_id`	Yes	Agent to assign to (from endpoint 20). Must be an active org member.
`note`	No	Handoff note (max 2000 chars), recorded on reassignment
`waba_phone_id`	No	Disambiguates which WhatsApp number's conversation, for multi-number accounts

Response (200):

{
  "status": "success",
  "message": "Conversation assigned to Priya Sharma.",
  "data": {
    "phone_number": "12125551234",
    "waba_phone_id": "123456789012345",
    "status": null,
    "assigned_to": "665f1c2e8a1b2c3d4e5f6a7b",
    "assigned_to_name": "Priya Sharma",
    "assigned_at": "2026-06-17T09:30:00.123456+00:00",
    "is_reassignment": false,
    "previous_assignee_id": null,
    "previous_assignee_name": null,
    "note": null,
    "no_op": null
  }
}

On a reassignment, is_reassignment is true and previous_assignee_id/previous_assignee_name/note are populated.
Assigning the same agent again is a no-op: data.no_op: true, nothing changes.
data.status is not populated here — use endpoint 24 for the live open/resolved status.
Fires a conversation.assigned webhook with actor.source: "api".

Errors: 400 (conversation is resolved — reopen first; invalid phone/user_id; no WhatsApp number configured), 401 (invalid key), 403 (waba_phone_id not in your org), 404 (user_id not an active org member), 422 (missing user_id), 429 (rate limit)

22. Unassign Conversation

Release a conversation back to the unassigned pool. Idempotent.

POST /api/v1/conversations/{contact_phone}/unassign

Body optional: { "waba_phone_id": "..." }.

Response (200):

{
  "status": "success",
  "message": "Conversation unassigned.",
  "data": {
    "phone_number": "12125551234",
    "waba_phone_id": "123456789012345",
    "status": null,
    "assigned_to": null,
    "assigned_to_name": null,
    "assigned_at": null,
    "is_reassignment": null,
    "previous_assignee_id": null,
    "previous_assignee_name": null,
    "note": null,
    "no_op": null
  }
}

Fires a conversation.unassigned webhook. Errors: 400 (invalid phone, no WhatsApp number), 401, 403 (waba_phone_id not in your org), 429

23. Reopen Conversation

Reopen a resolved conversation. The API key's account becomes the new owner. Idempotent (reopening an open chat is a no-op, not an error). This is how you clear the 400 from endpoint 21 on a resolved chat.

POST /api/v1/conversations/{contact_phone}/reopen

Body optional: { "waba_phone_id": "..." }.

Response (200):

{
  "status": "success",
  "message": "Conversation reopened.",
  "data": {
    "phone_number": "12125551234",
    "waba_phone_id": "123456789012345",
    "status": "open",
    "assigned_to": "701a2b3c4d5e6f7a8b9c0d1e",
    "assigned_to_name": "API Key Owner",
    "assigned_at": null,
    "is_reassignment": null,
    "previous_assignee_id": null,
    "previous_assignee_name": null,
    "note": null,
    "no_op": null
  }
}

Fires a conversation.reopened webhook. Errors: 400 (invalid phone, no WhatsApp number), 401, 403 (waba_phone_id not in your org), 429

24. Get Assignment State

Read the current owner and status of a contact's conversation (read-before-write). Never returns 404 — a contact with no chat thread yet returns has_conversation: false.

GET /api/v1/conversations/{contact_phone}/assignment

Optional query param waba_phone_id (a query param here, not a body field).

Response (200):

{
  "status": "success",
  "data": {
    "phone_number": "12125551234",
    "waba_phone_id": "123456789012345",
    "has_conversation": true,
    "status": "open",
    "assigned_to": "665f1c2e8a1b2c3d4e5f6a7b",
    "assigned_to_name": "Priya Sharma",
    "assigned_at": "2026-06-17T09:30:00.123456+00:00"
  }
}

When no thread exists yet, has_conversation is false and status/assigned_* are null. Errors: 400 (invalid phone), 401, 403 (waba_phone_id not in your org), 429

Webhooks

Configuration

Setting	Default	Description
`url`	—	HTTPS URL to receive notifications
`secret`	—	Optional HMAC-SHA256 signing secret
`subscribed_events`	all	Which events to receive
`retry_count`	3	Max retries (0–10)
`timeout`	5s	Request timeout (1–30s)

Events

Event	When
`message.sent`	Message accepted by WhatsApp
`message.delivered`	Delivered to contact's phone
`message.read`	Read by contact
`message.failed`	Delivery failed
`button.clicked`	Button interaction
`message.received`	New inbound message
`message.reply`	Reply to your outbound message
`conversation.assigned`	Chat assigned/reassigned to an agent
`conversation.unassigned`	Chat released to the unassigned pool
`conversation.resolved`	Chat marked resolved
`conversation.reopened`	Resolved chat reopened

Payload — Message Status

{
  "event": "message.delivered",
  "timestamp": "2026-06-15T10:05:00",
  "campaign_id": "507f1f77bcf86cd799439060",
  "campaign_name": "Summer Promo",
  "message": {
    "message_id": "507f1f77bcf86cd799439070",
    "contact_phone": "911234567890",
    "contact_name": "John Doe",
    "status": "delivered",
    "previous_status": "sent",
    "status_timestamp": "2026-06-15T10:05:00"
  }
}

For message.failed, adds: error_message (string), error_code (number).

Payload — Inbound Message

{
  "event": "message.received",
  "timestamp": "2026-06-15T10:15:00",
  "message": {
    "message_id": "wamid.HBgNOTE4MDMxMjM0NTY3OQ==",
    "contact_phone": "911234567890",
    "contact_name": "John Doe",
    "content": "Hi, I have a question",
    "message_type": "text",
    "timestamp": "2026-06-15T10:15:00",
    "waba_phone_id": "123456789012345",
    "is_reply": false,
    "is_from_ad": false
  }
}

Payload — Reply

{
  "event": "message.reply",
  "timestamp": "2026-06-15T10:10:00",
  "campaign_id": "507f1f77bcf86cd799439060",
  "campaign_name": "Summer Promo",
  "original_message": {
    "message_id": "507f1f77bcf86cd799439070",
    "contact_phone": "911234567890",
    "contact_name": "John Doe",
    "sent_at": "2026-06-15T10:00:00"
  },
  "reply": {
    "message_id": "507f1f77bcf86cd799439071",
    "contact_phone": "911234567890",
    "contact_name": "John Doe",
    "content": "Yes, I'd like to know more!",
    "message_type": "text",
    "timestamp": "2026-06-15T10:10:00"
  }
}

Payload — Conversation Assignment

Shared by conversation.assigned, conversation.unassigned, conversation.resolved, conversation.reopened. Timestamps are tz-aware (+00:00), unlike the message payloads above.

{
  "event": "conversation.assigned",
  "timestamp": "2026-06-17T10:05:00.123456+00:00",
  "conversation": {
    "contact_phone": "911234567890",
    "waba_phone_id": "123456789012345",
    "status": "open",
    "assigned_to": "507f1f77bcf86cd799439011",
    "assigned_to_name": "Priya Sharma",
    "previous_assignee_id": "507f1f77bcf86cd799439022",
    "previous_assignee_name": "Rahul Verma",
    "is_reassignment": true,
    "note": "Escalated from tier 1",
    "reason": null,
    "actor": {
      "user_id": "507f1f77bcf86cd799439033",
      "name": "Anita Desai",
      "source": "manual"
    }
  }
}

actor.source is one of manual (inbox), api (assignment API), auto_reply, auto_inbound (round-robin), auto_reopen (customer reply). For automatic changes actor.user_id is the literal string "system". Use actor.source to avoid echo loops when your CRM writes assignments back via the API.

Signature Verification

Header: X-Webhook-Signature: sha256=<hex_digest>

Verify: HMAC-SHA256(your_secret, raw_request_body) must match the hex digest after sha256=.

Retry Policy

2xx → success
4xx (except 429) → not retried
429/5xx/timeout → retried with exponential backoff (1s, 2s, 4s, 8s...)

Status Flow

pending → accepted → sent → delivered → read → clicked
                  ↘ failed

Delivery Headers

Content-Type: application/json
User-Agent: Waplify-Webhook/1.0
X-Webhook-Signature: sha256=... (if secret configured)

Setup​

1. Send Template Message​

2. Send Free-Form Message​

3. List Templates​

4. Create Template​

5. Create Carousel Template​

6. Sync Templates with Meta​

7. Create Campaign​

8. Send Campaign​

9. Campaign Stats​

10. List Contacts​

11. Create Contact​

12. Get Contact​

13. Delete Contact​

14. List Groups​

15. Create Group​

16. Get Group​

17. Delete Group​

18. Add Contacts to Group​

19. Remove Contacts from Group​

20. List Agents​

21. Assign Conversation​

22. Unassign Conversation​

23. Reopen Conversation​

24. Get Assignment State​

Webhooks​

Configuration​

Events​

Payload — Message Status​

Payload — Inbound Message​

Payload — Reply​

Payload — Conversation Assignment​

Signature Verification​

Retry Policy​

Status Flow​

Delivery Headers​

Setup

1. Send Template Message

2. Send Free-Form Message

3. List Templates

4. Create Template

5. Create Carousel Template

6. Sync Templates with Meta

7. Create Campaign

8. Send Campaign

9. Campaign Stats

10. List Contacts

11. Create Contact

12. Get Contact

13. Delete Contact

14. List Groups

15. Create Group

16. Get Group

17. Delete Group

18. Add Contacts to Group

19. Remove Contacts from Group

20. List Agents

21. Assign Conversation

22. Unassign Conversation

23. Reopen Conversation

24. Get Assignment State

Webhooks

Configuration

Events

Payload — Message Status

Payload — Inbound Message

Payload — Reply

Payload — Conversation Assignment

Signature Verification

Retry Policy

Status Flow

Delivery Headers